Committed to the Mushroom Industry Worldwide
Alliance At A Glance
Encourages and promotes the dialogue
Creates clarity out of confusion
Builds the category responsibly and transparently
Attributes the good science and players doing it
Supports ethics, quality, and sustainability
Mission & Vision
The Myco Alliance is committed to the promotion of the mushroom industry worldwide, and advocates for responsible and sustainable growth of the category.
The Alliance serves as an objective voice, raising awareness of mushrooms, understanding scientific states and limitations, tracking data, perceptions, and insights. We engage a wide range of associations, academia, and media interested in the category, and collaborate globally with government groups, the healthcare community, and industry stakeholders.
Objectives
1
Create a central point of contact and hub for the mushroom category, tracking emerging science and being a credible agnostic category voice.
2
Engage and educate consumers, media, and other stakeholders on mushrooms, providing a unified front and megaphone for good science, ingredients, and products.
3
To steward responsible and sustainable growth of the global mushroom category, ensuring responsible companies are celebrated and those who seek to exploit the category are not rewarded.
Working Groups
Science, Technical & Quality
Communication & Education
- Research/clinical science database development
- Researcher and expert database development
- Online and in-person technical workshops
- Technical, white paper, and other content creation
- Development and promotion of ingredient and brand standards and certifications
- Liaise with marketing/communications group to ensure a strong technical voice is established and maintained
- Website including member profiles
- Newsletter and social media programs, social media sentiment monitoring
- Infographics and community support assets
- Ongoing consumer and practitioner surveys and insights
- Deep trade and consumer media engagement
- Values-based engagement for the category (transparency, sustainability, authenticity, clarity)
Initiatives
Be an objective industry voice for mushroom and mushroom-containing products, to consumers, government, retailers, and practitioners
Present data and consumer insights on mushroom ingredients, products, and the category
Create a lexicon of associated terms and communicate these globally
Promote and attribute the science supporting mushrooms
Promote product quality and appropriate testing
Interact with trade and consumer media to promote greater awareness of responsible mushroom products and companies
Work with academia and research organizations for clinical scientific projects